What is “The 21 Sound”?
Originally, The 21 Sound was created as a platform in 2023 for Its21Master to promote his own music. However, he soon realized that countless talented artists, each with a story to tell, were struggling to reach new listeners.
Instead of keeping the spotlight on himself, he transformed The 21 Sound into a non-profit initiative, dedicated to shining a light on rising artists who deserve recognition. Now, it’s a movement which has supported hundreds of music artists and their stories — giving independent musicians a voice and a place to be heard.
21 SELECTS
"Somebody" - A Melodic Plea to Preserve a Fading Summer Romance
As the sun began its descent, casting a warm glow over the horizon, Its21Master, along with the enchanting vocals of Lucas Valeti and the heartfelt melodies of Coqi Santana, embarked on a musical journey to create a captivating love letter to a waning summer romance.
Kursive: The Resilient Hip Hop and Rap Artist with an Unbreakable Bond
Featuring: Kursive, an aspiring hip-hop and rap artist with a story to tell.
Keyy Moneyy: Newark's Rising Hip-Hop Phenomenon
Featuring: Keyy Moneyy, an aspiring hip-hop artist who asserts strong confidence in his craft.
Wil Linder: A Rising Star with an Explosive Sound
Featuring: Wil Linder, a rising folk and rock musician.
Exploring Addiction and Love: Don't Tell John's “Jake” Unveils Emotional Depths
Featuring: "Don't Tell John," an alternative/indie band that beautifully blends the essence of the 90s with the contemporary.
From Columbus to the World: True Confidence's Rise as an Authentic Musical Phenomenon
Featuring: True Confidence, a talented rising star fueled by a genuine passion for music.
Bandz's "Prolly": Taking Self-Responsibility through Captivating Rap
Featuring: Bandz, a Hip-Hop and Rap artist who wishes to prove himself in a competitive industry.